August 31, 2007 – KS Associates' direct-mail campaign has won second place in the 2007 SMPS Marketing Communications Awards (MCA) competition. This annual program honors excellence in marketing communications for professional services firms.

The campaign beat out several other entries from architectural, engineering and construction firms throughout the country. The campaign is a series of six self-mailing postcards that communicate the value the firm's Survey Group brings to projects. The project won based on visual appeal, message clarity, writing quality and the effectiveness at giving the firm a personality.

"Each of the postcards uses a metaphor and a corresponding photograph to cleverly communicate the manner in which KS services its clients. This approach is a departure from literal messages, such as focusing on specific projects," said Kathleen M. Bast, the firm's marketing director. KS Associates consulted with brand strategy firm Idea Engine for graphic design services and with Great Lakes Integrated for printing services.

This is the second year in a row in which KS Associates has been recognized for its marketing achievements — last year the firm won first place in the Brochure category of the SMPS competition.

SMPS (Society for Marketing Professional Services) is a professional association comprised of 5,600+ marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms throughout the United States and Canada.

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